Using AI to get their Attention

There comes a moment at every company when the CFO asks the CEO, the COO, and the CIO about the CMO. “What is the measure of success? How do you set a budget for something that’s so ... so... fuzzy as ‘marketing’ and ‘branding’?”

The COO’s head shakes and his shoulders rise. The CIO looks blank. The CEO tries to explain some of the above. The CMO looks at the others and expresses gratitude that somebody outside the marketing department has finally showed some interest. After taking a deep breath, the CMO describes the metrics that have been used in marketing for years, starting with public relations and market research. After all, we need to know whom we’re targeting.